WHY Roadshow Promotions?

AstraZenica promotional bus Case Study relating to their 1 week tour of the UK using our double decker promotional bus

  • Roadshow Promotions
  • 14 Kings Walk
  • Thornton Cleveleys
  • FY5 1HZ
  • Phone: (01253) 923800

Astrazenica Promotional Bus

The Brief

Approached by AstraZenica to provide a 1 week hire of a promotional bus to be in attendance at various hotels where AstraZenica Clients would be based for UK Sales meetings, the main stipulation being the interior couldn't be seen from outside

The Response

We suggested one of our "Boxed out" promotional buses, only the upper saloon stair window being viewable through,AstraZenica agreed and we began the process of preparing the bus for the one week tour

The Result

Unusually although the promotional bus received a full external wrap, we were only asked to provide a two tone colour wrap with no logo's or text. However that didn't alter the fact that AstraZenica believed the bus to be a great success

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