WHY Roadshow Promotions?

Case Study outlining the 3 month hire request, selection and outcome of Celotex Training Bus Tour

CONTACT INFO
  • Roadshow Promotions
  • 14 Kings Walk
  • Thornton Cleveleys
  • FY5 1HZ
  • Phone: (01253) 923800

Two Phase Training Bus Hire

The Brief

Celotex made a request for a cross hospitality training bus to act as a client engagement training vehicle, the bus to be configured with hospitality seating, drink making facilities and photo booth area as well as a full range of audio visual equipment which could be used to train clients in the latest legislation regarding building insulation

The bus also needed to act as a trade stand at London's Excel Centre in Docklands and as such required a large amount of internal branding space

The Response

We recommended our meeting and hospitality bus, although the main emphasis was on training the bus had all the required features, having 5 interconnected LCD TV's aboard as well as its range of hospitality drink making and seating facilities

In addition the bus was completely "boxed-in" with all windows removed, except for driver windows and internal walls paneled over. The interior walls had a secondary Foamex board retention system designed to hold branded Foamex boards

The Result

The bus travelled several thousand miles around the UK during its 3 month stint as a training bus visiting 45 clients enroute plus spending 3 days as a trade stand in Excel.

The bus was the focal point at each location it visited bringing smiles to Celotex clients faces along the way, the locations visited included London, Heathrow, Watford, Bedford, Leicester, Peterborough, Derby, Nottingham, Sheffield, Leeds, Doncaster, York, Darlington, Newcastle, Glasgow, Preston, Chorley, Manchester, Liverpool, Birmingham, Cardiff, Bristol, Tewkesbury, Southampton, Reading, Oxford, Barking, Maidstone, Norwich

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