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Case Study covering the hire of RSP03 Double Decker Exhibition Bus to Promote the University, its courses and campus

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Liverpool Hope University Case Study

The Brief

Liverpool Hope University the 170 year old Liverpool based University requested assistance with promoting the University, courses, campus and student life. After discussing the various options available, we contacted our stratigic partners, Bauer Academy who are part of the Bauer Media network to assist.

Bauer Academy staff contacted the university who outlined that they wished to promote both the University and campus life to potential students within their usual catchment areas which include most of the North West and London

The Response

After discussions with both Bauer and the University we provided RSP03 our multipurpose double decker bus, usually used as a Hospitality and Meeting vehicle.

The bus was branded internally and externally, we even laid artifical grass to the floor of the upper deck of the bus.

Bauer Academy then sourced both the schools, colleges and high street locations for the bus to visit and helped staff the vehicle with tutors and street team members along with specialists in social media and within a short period of time the bus hit the road

The Result

Over almost a year the bus visited numerous schools and colleges and a variety of high street locations promoting its wares. The school/college visits allowing hundreds of potential students to board the bus and discuss the university courses and campus life with a mix of exisiting students and members of the Universities faculty.

High street public engagement tours allowed the same, but general offering to both potenial students and their parents to visit and review the University with direct dicussions with exisiting students and lecturers, this coupled with an aggressive social media campaign really focused young people looking at higher eduction in the direction of the University.

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