WHY Roadshow Promotions?

Phillips 66 commissioned the our Hospitality bus for a 2 week Roadshow around the UK to introduce its new brand name to the Jet Fuel Franchises

CONTACT INFO
  • Roadshow Promotions
  • 14 Kings Walk
  • Thornton Cleveleys
  • FY5 1HZ
  • Phone: (01253) 923800

Hospitality Bus On Tour

The Brief

Phillips 66 was launched in the UK earlier this year as a result of the re positioning of ConocoPhillips upstream and downstream operations.

They were contemplating utilising a converted double decker hospitality bus to meet with their existing and prospective Jet Protolium franchise holders to introduce the new name and answer any questions on what the new name ment to them.

The bus was to provide a totally enclosed space configured as both a hospitality unit and Semi Private Meeting system, meetings taking place in "Zoned" areas of the Upper Deck each zone having a visable TV displaying a PowerPoint presentation

The Response

We recommended taking a pre-existing converted bus that matched several of the basic requirements i.e. blocked in windows, mains electricity network and modify the interior to suit the Phillips 66 concept.

The modifications would consist of intalling a built-in generator, Kitchen area, central doorway with awning over, new wood effect flooring, and finally 5 LCD TV's with built-in DVD players 

As for seating we suggested a range of semi private leather seats on the upper saloon in zoned areas

Phillips 66 agreed and commissioned the bus for a two week tour

The Result

The bus entered the coach build workshop 9 weeks prior to the event start date and we began the process of modifying the interior to suit requirements.

The client was kept up to date on the conversion process with images of the development being sent on a weekly basis.

At the end of the 8 week conversion we then undertook to brand the exterior of the newlty created hospitality bus with their chosen artwork and loaded the bus with its tour equipement

The bus toured the UK for 2 weeks visiting a number of iconic locations around the UK and was well recieved by both Phillips 66 and their visitors

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