PricewaterhouseCoopers, (PwC) the Professional Services Firm appointed by Sport England, approached Roadshow Promotions to look in to developing a double decker promotional bus to promote better business skills to Sports Club Leaders.
Booked for 6 month tour, the promotional bus traveled the length and breadth of the England visiting leisure centres, sports clubs and city centres, providing free business support to club leaders.
Phase One of the tour was to follow the Olympic Torch Relay starting in Taunton and finishing in London for the start of the Olympics.
Phase Two involved the promotional Bus being in and around the Home Counties during the Olympics and Paralympics
Phase Three a full tour of England, returning to some areas, but focusing on some of the areas not yet visited