The Brief
In 2011 the publishers John Wiley & Sons Ltd celebrated the 20th Anniversary of it's popular educational reference book series "for Dummies" the worlds best selling reference brand
To thank it's millions of fans the celebrations the For Dummies Books hit the road with a whistle stop converted HGV promotional roadshow tour of the UK.
Roadshow Promotions were invited to join the fun by supplying the converted promotional roadshow vehicle, the centre peice of the whole event. Travelling over 1,800 miles to 8 city locations