WHY Roadshow Promotions?

In 2011 the publishers John Wiley & Sons Ltd celebrated the 20th Anniversary of it's popular educational reference book series "for Dummies" the worlds best selling reference brand with a converted promotional HGV this is the case study

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  • Roadshow Promotions
  • 14 Kings Walk
  • Thornton Cleveleys
  • FY5 1HZ
  • Phone: (01253) 923800
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for Dummies HGV Conversion




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for Dummies HGV Conversion
for Dummies HGV Conversion for Dummies HGV Conversion Layout Plan for Dummies HGV Conversion Interior stripped to bare wood for Dummies HGV Conversion rebuilding the interior for Dummies HGV Conversion New interior walls for Dummies HGV Conversion Stocking the shelves for Dummies HGV Conversion End result

HGV Vehicle Conversion

The Brief

In 2011 the publishers John Wiley & Sons Ltd celebrated the 20th Anniversary of it's popular educational reference book series "for Dummies" the worlds best selling reference brand

To thank it's millions of fans the celebrations the For Dummies Books hit the road with a whistle stop converted HGV promotional roadshow tour of the UK.

Roadshow Promotions were invited to join the fun by supplying the converted promotional roadshow vehicle, the centre peice of the whole event. Travelling over 1,800 miles to 8 city locations

The Response

We were asked to supply a suitable converted vehicle to travel around a number of cities in the UK promoting the for Dummies brand 20th Anniversary.

The vehicle needed to be converted on the inside to carry a range of 'for Dummies' series books, along with iPads and Kindle book readers, which would also be loaded with books.

The converted vehicles interior/exterior also needed to be branded with the 'for Dummies' corporate colour scheme
We suggested one of our HGV's which had just completed a 4 week NHS Health Check campaign and after visiting the vehicle, Sledge agreed.

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The Result

Sledge provided a range of Concept drawings of both the interior and exterior of the vehicle, which allowed us to quickly cost the vehicle conversion work.

After minor changes to suit budget constraints we began the vehicle conversion process.

All existing wall, floor coverings were removed, along with various other fixtures and fittings including partition walls and seats.

We then set to, installing new wall and floor coverings, bespoke worktop, cupboards and bookshelves, Kindle and iPad holders, before applying the full vinyl wrap to the exterior

The vehicle then commenced a 2 week tour of the UK, parking in city centre locations for each days events

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