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for Dummys Exhibition Vehicle Case Study 2011 relating to their 2 week tour of the UK using a converted exhibition vehicle

  • Roadshow Promotions
  • 14 Kings Walk
  • Thornton Cleveleys
  • FY5 1HZ
  • Phone: (01253) 923800

For Dummies Anniversary Tour

The Brief

Approached by the agents of Willey and sons the publisher of the popular Dummy Guide Book series to provide an exhibition vehicle as the focal point of their two week anniversary Roadshow around 6 UK cities

The Response

We suggested one of our HGV exhibition vehicles, an ex mobile library which would provide sufficient space to exhibit both their paperbacks and digital media and provide a seated area for those wishing to relax and peruse the books

The Result

The agents agreed and provided layout drawings of the vehicle for its internal conversion and interior colour scheme. Once converted the bus departed Blackpool and provided the ideal centre point for the activities occuring around the vehicle

The Locations

During its 2 week tour the for Dummies exhibition vehicle visited 6 locations these being

  • Edinburgh
  • Newcastle
  • Manchester
  • Birmingham
  • Bristol
  • Portsmouth

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