Awareness campaigns, in relation to roadshow buses, are defined as an effort to educate individuals and boost public awareness about an organisation’s cause, issue, service or product.
Most awareness campaigns are undertook utilising mass media platforms such as TV, Radio, or Internet via Social Media, which are great at getting the “word” out, however in our opinion nothing beats the personal touch with one to one interaction, this is where the promotional bus based awareness campaign excels.
Bus based awareness campaigns place the public and the organisation face to face and allow the organisation to put forward its case and the public to receive direct answers to their questions, which with optimum results has a growing number of the public relaying the information by word of mouth to people within their spheres of influence.
Listed below are projects, tours, services and news items relating to Awareness Campaigns undertaken by Roadshow Promotions clients