A normal understanding of a health campaign is that its a type of media campaign attempting to promote public health based on existing or new health intervention availability, for example healthy eating, smoking cessation or with the Covid-19 pandemic, inoculation validity.
However bus based Health campaigns revolve around a wide range of strategies and/or activities promoted by not only the NHS and local authority public health departments, but many medical, pharmaceutical and charitable organisations. Because of the range of organisations involved many of these health campaigns involve additional activities i.e. a health campaign can primarily be undertaking health checks, but in addition be running an awareness campaign, a public consultation or a community outreach program or even all three. If the client is a pharma, medical equipment supplier or charity there can even be a measure of training and/or marketing involved.
Listed below are projects, tours, services and news items relating to Health Campaigns undertaken by Roadshow Promotions clients