Product Launch

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Product Launch Clients Promotional Buses & News

One definition of a product launch is “A planned and coordinated effort to debut a new product or service to the market and make that product generally available for purchase”

However with bus based product or service launches the definition, although similar, is usually more refined and is designed to target a small number of corporate buyers and are not generally aimed at the general public.

Examples of this process can be seen below, where our buses have been utilised to market anything from a new biscuit to supermarket buyers too the latest heart pacemaker to heart surgeons.

In many ways promotional buses are ideal for marketing to buyers, for a couple of simple reasons, these being, the vehicle travels to the buyer and the vehicle can be configured to demonstrate the product directly to the buyer, this process has been highly successful within the medical industry.

Listed below are projects, tours, services and news items relating to Product Launch Campaigns undertaken by Roadshow Promotions clients

product launch
RSP12 Edwards Lifesciences Training Bus
Medical Sector

Edwards Training Bus Conversion Completed

The 11m MAN single decker training bus has been completely renovated including the addition of vinyl branded inside and outside. The bus, converted for Edwards Lifesciences, the global leader in the science of heart valves and hemodynamic monitoring required a bespoke interior for use across Europe and the UK

east Midlands Railway Staff Engagement Bus
Transport Sector

Abellio Staff Engagement Bus Branded and on Tour

After the success of the first staff engagement bus tour for the West Midlands Trains franchise, Abellio, the specialist transport people (obviously know their subject matter choosing Roadshow Promotions), decide to repeat the process utilising the same vehicle.

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