Bin Collections changes within the Blackburn & Darwin Council area promoted via a duel branded promotional bus
With changes to the way and when refuse bins are to be emptied within the Blackburn and Darwin district, a way was required to promote this to local residents. The way chosen was a mix of high street presence and local radio broadcasts.
The partnership between Rock Fm and Roadshow Promotions kicked in with Rock FM providing the local radio content, project management and street teams, Roadshow Promotions providing the single decker promotional bus.
The chosen bus (RSP07) was branded and used to promote the changes over 2 weekends within the district