Medtronic have developed core technologies, including implantable mechanical devices, drug and biologic delivery devices, and powered and advanced energy surgical instruments. This project was to promote two of these devices.
Medtronic had developed the smallest pacemaker and heart monitor and looked at a way of rapidly promoting these products to health professionals around Europe.
Initially planned as a three month tour around western Europe the tour rapidly extended to 12 months as their purpose built bus, “Millie” travelled throughout the whole of the EU
